Home / Web Design for Painters and Decorators
For UK painters and decoratorsWebsites for decorators that win the job
When someone wants a room repainted or the front of the house redone, they Google "painter and decorator near me" and ring whoever's at the top with the best reviews. We build the website and do the local SEO that makes that you.
Why decorators lose work online
Most painters and decorators rely on word of mouth and the odd Facebook post. That's fine until it dries up, and meanwhile the steady jobs (full house repaints, exterior work, wallpapering, commercial contracts) are going to whoever ranks for them on Google.
The good news: searches for a decorator in your area are some of the easiest local terms to rank for in the UK, because so many decorators have a poor website or none at all. Show up properly and you're past most of your competition before you start.
What a decorator's website actually needs
Decorating is a visual trade. Nobody can tell a tidy cut-in line from a sloppy one in words, but they know it the second they see a crisp edge and an even coat. So the website has to do two jobs: prove the quality of your finish, and make it dead easy to ring you. That means:
- A click-to-call button that's impossible to miss on a phone, where most of your enquiries come from
- Before and after galleries that show a tired, scuffed room turned fresh and clean
- Genuine reviews from local customers, near the top where people actually look
- A short quote form so someone can send you a photo of the job then and there
- Your insurance and any training front and centre, so you read as a proper business
Service pages that match what people search
People rarely search "decorator". They search the exact job they need doing. Give each one its own page and you can rank for each one, instead of hoping a single page covers everything. The pages worth having:
- Interior painting (rooms, hallways and whole houses, the bread and butter)
- Exterior painting (render, masonry, fascias and front doors)
- Wallpapering and feature walls (higher-value work worth its own page)
- Woodwork and gloss (skirting, doors, frames and stairs)
- Spray painting (kitchens, doors and a fast, even finish)
- Commercial decorating (offices, lettings, landlords and end-of-tenancy)
- Ceiling and coving painting, including stained and water-marked ceilings
- Surface prep and filling (the bit that makes the finish look right)
Each page talks about that one job the way a customer describes it, so when someone Googles "exterior painting" or "cost to wallpaper a room" in your town, there's a page on your site built to answer it.
SEO for decorating services
A smart-looking site is no use if nobody finds it. SEO for a decorating business is mostly local, and it comes down to a few things done consistently:
- An optimised Google Business Profile so you show up in the map pack and on Google Maps
- Pages built around how locals search ("painter and decorator your town", "decorator near me", "house painting prices")
- A page for each town and area you cover, so you turn up across your whole patch
- A steady trickle of fresh 5-star reviews, which lifts you in the map pack over time
- Photos of recent jobs added regularly, which both customers and Google reward
None of it is overnight. Your Google profile can show within days, but climbing the main results takes a few months of steady work. That's the part the monthly plans handle.
What it costs
Websites from £1,000 one-off (a 10-page lead-focused build is £1,750). To climb Google and stay there, monthly plans start at £100, with full local SEO at £350/month. For a plain breakdown of what trade websites cost across the board, read our guide on how much a tradesman website costs, or see the full packages and monthly plans.