Home / Web Design for Bathroom Fitters
For UK bathroom fittersWebsites for bathroom fitters that win the job
When someone wants a new bathroom or a wet room put in, they Google "bathroom fitter near me" and ring whoever's at the top with the best reviews. We build the website and do the local SEO that makes that you.
Why bathroom fitters lose work online
Most bathroom fitters rely on word of mouth and the odd Facebook post. That's fine until it dries up, and meanwhile the bigger jobs (full installs, wet rooms, en-suites) are going to whoever ranks for them on Google.
The good news: searches for a bathroom fitter in your area are some of the most valuable local terms in the UK, because a new bathroom is a big spend and people pick carefully. Plenty of fitters have a poor website or none at all, so show up properly and you're past most of your competition before you start.
What a bathroom fitter's website actually needs
Fitting a bathroom is a visual trade, and a big-ticket one. People want to see your finish and trust you in their home for a week or two. So the website has to do two jobs: prove the quality of your work, and make it dead easy to get in touch. That means:
- A click-to-call button that's impossible to miss on a phone, where most of your enquiries come from
- Before and after galleries that show a tired old bathroom turned into a clean, modern one
- Genuine reviews from local customers, near the top where people actually look
- A short quote form so someone can send you photos of their bathroom then and there
- Your insurance and any qualifications front and centre, so you read as a proper business
Service pages that match what people search
People rarely search "bathroom fitter" on its own. They search the exact job they need doing. Give each one its own page and you can rank for each one, instead of hoping a single page covers everything. The pages worth having:
- Full bathroom installation (the bread and butter, and the most searched)
- Wet room installation, including tanking and waterproofing
- Shower installation and shower enclosures
- Bathroom suite replacement and refits
- En-suite bathrooms and cloakrooms
- Bathroom and wall tiling
- Accessible and mobility bathrooms, walk-in showers and grab rails
- Bathroom design and planning (higher-value work worth its own page)
Each page talks about that one job the way a customer describes it, so when someone Googles "wet room installation" or "new bathroom cost" in your town, there's a page on your site built to answer it.
SEO for bathroom fitting services
A smart-looking site is no use if nobody finds it. SEO for a bathroom fitting business is mostly local, and it comes down to a few things done consistently:
- An optimised Google Business Profile so you show up in the map pack and on Google Maps
- Pages built around how locals search ("bathroom fitter your town", "wet room installer near me", "bathroom installation prices")
- A page for each town and area you cover, so you turn up across your whole patch
- A steady trickle of fresh 5-star reviews, which lifts you in the map pack over time
- Photos of recent installs added regularly, which both customers and Google reward
None of it is overnight. Your Google profile can show within days, but climbing the main results takes a few months of steady work. That's the part the monthly plans handle.
What it costs
Websites from £1,000 one-off (a 10-page lead-focused build is £1,750). To climb Google and stay there, monthly plans start at £100, with full local SEO at £350/month. For a plain breakdown of what trade websites cost across the board, read our guide on how much a tradesman website costs, or see the full packages and monthly plans.