Home / Trade websites in Stoke-on-Trent
For tradespeople in Stoke-on-TrentTrade websites in Stoke-on-Trent that win you work
Stoke is six towns rolled into one city, so a customer in Hanley and a customer in Longton are both searching Google for someone local. We build the website and local SEO that gets Potteries trades found across the lot, so the calls come to you.
Websites for Stoke-on-Trent tradespeople
Stoke-on-Trent is not really one town, it is six that were joined together back in 1910: Hanley, Burslem, Tunstall, Longton, Fenton and Stoke-upon-Trent. Hanley is where most of the shops are, the town hall and station sit over in Stoke, and the rest each have their own high street and their own feel. For a tradesperson that means your customers are spread right across the city, so a website that only mentions "Stoke" misses half the people looking for you.
A lot of the housing round here is older terraced and Victorian stock from the days when the pot banks and pits were going, alongside newer estates out towards Newcastle-under-Lyme. That keeps trades busy with rewires, damp jobs, roof repairs, repointing and extensions. The people asking for that work nearly always reach for their phone and Google a trade nearby before they ring anyone. If your business is not showing up on that first screen, the job goes to whoever is.
Whether you are an electrician, plumber, roofer, builder, plasterer or landscaper, we build a fast, professional website and set up your Google Business Profile so customers in Stoke-on-Trent find you first and pick up the phone.
Areas we cover around Stoke-on-Trent
As well as the six towns themselves, we build websites and rank trades across the wider Potteries and north Staffordshire, including:
- Hanley
- Burslem
- Longton
- Tunstall
- Fenton
- Newcastle-under-Lyme
- Kidsgrove
- Biddulph
Simple, honest pricing
Websites from £1,000 one-off, with monthly local-SEO plans from £100 to keep you climbing Google (or manage it yourself with no ongoing fees). See the full packages and monthly plans.
One city, six towns, six lots of local searches
Most search advice tells you to "rank for your town". In Stoke that is not enough, because the work is split across six town centres and the towns around them. Somebody in Tunstall and somebody in Longton are at opposite ends of the city, and they each want a trade who looks local to them. A single page that only says Stoke will not pull in either one properly.
We build your site so it speaks to the whole patch, naming the towns you actually cover and letting customers see you serve their bit of the Potteries, not just somewhere across town. The same approach reaches over the border into Newcastle-under-Lyme, Wolstanton and Kidsgrove, so you are turning up wherever the next job happens to be.
Websites made for what you do in Stoke-on-Trent
Stoke-on-Trent trade websites: your questions
Will my website rank across all six Potteries towns, not just one?
Yes. We set the site up to show for searches across Hanley, Burslem, Tunstall, Longton, Fenton and Stoke, plus Newcastle-under-Lyme and the surrounding towns, so you pick up jobs wherever you take work, not just on your own doorstep.
I mostly do work on older terraced houses around the Potteries. Does that matter for the website?
It helps. A lot of the housing here is older terraced and Victorian stock, so we put the work you actually get asked for, such as rewires, damp, roofing and repointing, front and centre. That matches what people round here are typing into Google.
How long until my Stoke-on-Trent website is live?
About a week for most trades once we have your details and photos. We build a free mockup first so you can see it before you pay anything, then we set up your Google Business Profile so you start showing up locally.