/* ===========================================================
   Rank My Trade — shared styles
   Clean, professional, conversion-focused. Modelled on real UK
   trade web-design agencies (light theme, navy + orange, friendly
   sans-serif, trust-led). No AI-tell aesthetics.
   =========================================================== */
:root{
  --bg:#ffffff;
  --bg-alt:#f4f7fa;
  --bg-navy:#0f2133;
  --ink:#0f2133;
  --ink-soft:#4b5d70;
  --line:#e3e9f0;
  --brand:#ff6a1a;
  --brand-dark:#e85a0c;
  --brand-tint:#fff1e8;
  --star:#f5a623;
  --ok:#1f9d63;
  --maxw:1180px;
  --shadow:0 10px 30px rgba(15,33,51,.08);
  --shadow-sm:0 4px 14px rgba(15,33,51,.06);
  --radius:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--bg);
  color:var(--ink);
  font-family:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
  font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:'Poppins',sans-serif;color:var(--ink);line-height:1.12;font-weight:700;letter-spacing:-.01em;text-wrap:balance}
p{text-wrap:pretty}
img{max-width:100%;display:block}

/* kicker label (NOT uppercase letterspaced) */
.kicker{display:inline-block;color:var(--brand);font-weight:700;font-size:15px;margin-bottom:14px;font-family:'Poppins',sans-serif}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:'Poppins',sans-serif;font-weight:600;font-size:16px;background:var(--brand);color:#fff;padding:14px 26px;border-radius:10px;border:2px solid var(--brand);transition:background .15s,transform .15s,box-shadow .15s;box-shadow:0 6px 18px rgba(255,106,26,.28);cursor:pointer}
.btn:hover{background:var(--brand-dark);border-color:var(--brand-dark);transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--line);box-shadow:none}
.btn.ghost:hover{background:var(--bg-alt);border-color:var(--ink);transform:translateY(-2px)}
.btn.lg{padding:16px 32px;font-size:17px}

/* HEADER */
header.site{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.logo{font-family:'Poppins',sans-serif;font-weight:800;font-size:22px;color:var(--ink);display:flex;align-items:center;gap:9px;letter-spacing:-.02em}
.logo-img{height:48px;width:auto;display:block}
@media(max-width:620px){.logo-img{height:40px}}
.logo .mark{width:30px;height:30px;border-radius:7px;background:var(--brand);display:grid;place-items:center;color:#fff;font-size:16px;font-weight:800}
.nav-links{display:none;align-items:center;gap:30px}
.nav-links a{font-size:15.5px;font-weight:500;color:var(--ink-soft);transition:color .15s}
.nav-links a:hover{color:var(--brand)}
.nav-right{display:flex;align-items:center;gap:18px}
.nav-phone{display:none;font-family:'Poppins',sans-serif;font-weight:700;color:var(--ink);font-size:16px}
.nav-phone span{color:var(--ink-soft);font-weight:500;font-size:13px;display:block;margin-bottom:-2px}
@media(min-width:900px){.nav-links{display:flex}.nav-phone{display:block}}

/* HERO */
.hero{padding:72px 0 64px;background:linear-gradient(180deg,var(--bg-alt),#fff)}
.hero-grid{display:grid;grid-template-columns:1fr;gap:46px;align-items:center}
@media(min-width:980px){.hero-grid{grid-template-columns:1.05fr .95fr}}
.hero h1{font-size:clamp(34px,5vw,54px);font-weight:800}
.hero h1 .hl{color:var(--brand)}
.hero p.lead{font-size:clamp(18px,2.2vw,21px);color:var(--ink-soft);margin:22px 0 30px;max-width:54ch}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.hero-rating{display:flex;align-items:flex-start;gap:11px;margin-top:26px;font-size:15px;color:var(--ink-soft)}
.hero-rating .okmark{width:24px;height:24px;border-radius:50%;background:rgba(31,157,99,.14);color:var(--ok);display:grid;place-items:center;font-weight:800;font-size:13px;flex:none;margin-top:1px}
.stars{color:var(--star);letter-spacing:1px;line-height:1.5;flex:none}
.hero-rating b{color:var(--ink)}

/* browser mockup (shows off the product) */
.mock{background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);overflow:hidden;--m-a:#0f2133;--m-b:#1c3a59;--m-acc:var(--brand)}
.mock.blue{--m-a:#0b3a6f;--m-b:#1565c0;--m-acc:#1f7ae0}
.mock.green{--m-a:#173a2c;--m-b:#2f6b4f;--m-acc:#2f9e6b}
.mock .bar{display:flex;align-items:center;gap:7px;padding:12px 14px;background:#f0f3f7;border-bottom:1px solid var(--line)}
.mock .bar i{width:11px;height:11px;border-radius:50%;background:#cfd8e3;display:inline-block}
.mock .bar .url{margin-left:10px;font-size:12px;color:#8597a8;background:#fff;border:1px solid var(--line);border-radius:20px;padding:4px 14px;flex:1}
.mock .shot{padding:0}
.mock .m-hero{background:linear-gradient(135deg,var(--m-a),var(--m-b));color:#fff;padding:20px 18px}
.mock .m-hero .t{font-family:'Poppins';font-weight:800;font-size:17px;line-height:1.18}
.mock .m-hero .s{font-size:11.5px;opacity:.85;margin:7px 0 13px;line-height:1.4}
.mock .m-btn{display:inline-block;background:var(--m-acc);color:#fff;font-weight:700;font-size:11px;padding:8px 14px;border-radius:7px}
.mock .m-body{padding:20px 24px;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.mock .m-card{background:var(--bg-alt);border-radius:10px;padding:14px}
.mock .m-card .ic{width:26px;height:26px;border-radius:6px;background:var(--brand-tint);margin-bottom:9px}
.mock .m-card .l1{height:8px;background:#dfe6ee;border-radius:4px;margin-bottom:6px}
.mock .m-card .l2{height:8px;width:70%;background:#eaeff4;border-radius:4px}

/* richer realistic mockup internals */
.mock .m-nav{display:flex;align-items:center;justify-content:space-between;padding:10px 15px;border-bottom:1px solid var(--line);background:#fff}
.mock .m-logo{display:flex;align-items:center;gap:6px;font-family:'Poppins';font-weight:800;font-size:12px;color:var(--m-a)}
.mock .m-dot{width:13px;height:13px;border-radius:4px;background:var(--m-acc);display:inline-block}
.mock .m-links{display:flex;gap:11px}
.mock .m-links span{font-size:9.5px;color:#8597a8;font-weight:600}
.mock .m-ncta{font-size:9.5px;font-weight:700;color:#fff;background:var(--m-acc);padding:4px 10px;border-radius:6px}
.mock .m-badges{display:flex;gap:7px;align-items:center;margin-bottom:11px;flex-wrap:wrap}
.mock .m-badges .st{color:#ffd34d;font-size:11px;letter-spacing:.5px;font-weight:700}
.mock .m-badges .rt{font-size:10px;font-weight:700;opacity:.95}
.mock .m-badges .pill{font-size:8.5px;font-weight:700;background:rgba(255,255,255,.18);padding:3px 8px;border-radius:20px;letter-spacing:.03em}
.mock .m-services{display:grid;grid-template-columns:repeat(3,1fr);gap:9px;padding:15px}
.mock .m-svc{background:var(--bg-alt);border:1px solid var(--line);border-radius:9px;padding:11px 7px;text-align:center}
.mock .m-svc .ic{font-size:17px;line-height:1;margin-bottom:6px}
.mock .m-svc .sl{font-family:'Poppins';font-weight:700;font-size:10px;color:var(--ink);line-height:1.1}
.mock .m-svc .sc{font-size:8px;color:#8597a8;margin-top:3px}
.mock .m-foot{display:flex;align-items:center;justify-content:space-between;gap:8px;padding:10px 15px;border-top:1px solid var(--line);background:#fff}
.mock .m-foot .rv{font-size:9px;color:#5b6b7b;line-height:1.3}
.mock .m-foot .rv .st{color:#ffd34d;letter-spacing:.5px}
.mock .m-foot .cn{font-size:9.5px;font-weight:700;color:var(--m-acc);white-space:nowrap}

/* TRUST BAR */
.trustbar{background:var(--bg-navy);color:#fff}
.trustbar .wrap{display:flex;flex-wrap:wrap;gap:18px 44px;justify-content:center;padding:24px}
.trust-item{display:flex;align-items:center;gap:12px;font-size:15px;color:#cdd8e3}
.trust-item .tick{width:26px;height:26px;border-radius:50%;background:rgba(255,106,26,.18);color:var(--brand);display:grid;place-items:center;font-weight:800;flex:none}
.trust-item b{color:#fff;font-family:'Poppins';font-weight:700}

/* SECTIONS */
section{padding:84px 0}
section.alt{background:var(--bg-alt)}
.sec-head{max-width:62ch}
.sec-head.center{margin:0 auto;text-align:center}
.sec-head h2{font-size:clamp(28px,4vw,42px);font-weight:800}
.sec-head p{color:var(--ink-soft);margin-top:16px;font-size:18px}

/* PROBLEM / STATS row */
.statrow{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:22px;margin-top:46px}
.statcard{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow-sm)}
.statcard .n{font-family:'Poppins';font-weight:800;font-size:40px;color:var(--brand);line-height:1}
.statcard p{color:var(--ink-soft);font-size:15.5px;margin-top:12px}
.statcard .src{color:#90a0b0;font-size:12.5px;margin-top:10px}

/* CARDS / PACKAGES */
.grid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:24px;margin-top:46px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 30px;position:relative;display:flex;flex-direction:column;box-shadow:var(--shadow-sm);transition:transform .2s,box-shadow .2s}
.card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.card.feat{border:2px solid var(--brand);box-shadow:var(--shadow)}
.card.feat .badge{position:absolute;top:-13px;left:30px;background:var(--brand);color:#fff;font-family:'Poppins';font-weight:700;font-size:12.5px;padding:5px 14px;border-radius:20px}
.card .kind{color:var(--ink-soft);font-size:14px;font-weight:600}
.card .name{font-family:'Poppins';font-weight:800;font-size:24px;margin:6px 0 14px}
.card .price{font-family:'Poppins';font-weight:800;font-size:44px;color:var(--ink);line-height:1}
.card .price small{font-family:'Inter';font-size:15px;color:var(--ink-soft);font-weight:500}
.card .price.one small{display:block;margin-top:6px}
.card ul{list-style:none;margin:22px 0 26px;display:flex;flex-direction:column;gap:12px}
.card li{position:relative;padding-left:26px;font-size:15.5px;color:var(--ink-soft);line-height:1.45}
.card li::before{content:"✓";color:var(--ok);font-weight:800;position:absolute;left:0;top:0}
.card .btn{margin-top:auto;justify-content:center;width:100%}
.note{margin-top:28px;color:var(--ink-soft);font-size:15px;background:var(--brand-tint);border-radius:10px;padding:16px 20px}
.note b{color:var(--ink)}
.diy{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:18px;background:#fff;border:1px dashed #c9d4df;border-radius:var(--radius);padding:22px 26px;box-shadow:var(--shadow-sm)}
.diy .dt{color:var(--ink-soft);font-size:15.5px;max-width:60ch}
.diy .dt b{color:var(--ink)}
.diy .btn{flex:none}
@media(max-width:620px){.diy{flex-direction:column;align-items:flex-start}.diy .btn{width:100%;justify-content:center}}

/* TRADE / LINK TILES */
.tilegrid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:42px}
@media(max-width:820px){.tilegrid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.tilegrid{grid-template-columns:1fr}}
.tile{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;display:flex;flex-direction:column;gap:7px;box-shadow:var(--shadow-sm);transition:transform .18s,box-shadow .18s,border-color .18s}
.tile:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--brand)}
.tile .tn{font-family:'Poppins';font-weight:700;font-size:20px}
.tile small{color:var(--ink-soft);font-size:14px}
.tile .arw{color:var(--brand);font-weight:700;margin-top:6px;font-size:14.5px}

/* EXAMPLE DESIGNS */
.mockgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:28px;margin-top:46px;align-items:stretch}
.mockgrid>div{display:flex;flex-direction:column}
.mockgrid .mock{height:100%;display:flex;flex-direction:column}
.mockgrid .mock .shot{flex:1;display:flex;flex-direction:column}
.mockgrid .mock .m-hero{flex:1}
.ex-cap{margin-top:16px;text-align:center}
.ex-cap .t{font-family:'Poppins';font-weight:700;font-size:16px}
.ex-cap .d{color:var(--ink-soft);font-size:14px;margin-top:2px}

/* PROCESS STEPS */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:24px;margin-top:46px}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px;box-shadow:var(--shadow-sm)}
.step .num{width:42px;height:42px;border-radius:11px;background:var(--brand-tint);color:var(--brand);display:grid;place-items:center;font-family:'Poppins';font-weight:800;font-size:19px;margin-bottom:16px}
.step h3{font-size:19px;margin-bottom:9px}
.step p{color:var(--ink-soft);font-size:15.5px}

/* TESTIMONIALS */
.quotes{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:24px;margin-top:46px}
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px;box-shadow:var(--shadow-sm)}
.quote .stars{font-size:16px;margin-bottom:14px}
.quote p{font-size:16px;color:var(--ink);line-height:1.55}
.quote .who{display:flex;align-items:center;gap:12px;margin-top:20px}
.quote .who .av{width:44px;height:44px;border-radius:50%;background:var(--bg-navy);color:#fff;display:grid;place-items:center;font-family:'Poppins';font-weight:700;flex:none}
.quote .who .nm{font-family:'Poppins';font-weight:700;font-size:15px}
.quote .who .rl{color:var(--ink-soft);font-size:13.5px}

/* PROSE (trade pages) */
.prose{max-width:70ch}
.prose h2{font-size:clamp(26px,3.5vw,36px);margin:48px 0 16px;font-weight:800}
.prose h3{font-size:20px;margin:30px 0 10px}
.prose p{color:var(--ink-soft);margin-bottom:16px}
.prose ul{margin:0 0 20px;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px}
.prose ul li{position:relative;padding-left:26px;color:var(--ink-soft)}
.prose ul li::before{content:"✓";color:var(--ok);font-weight:800;position:absolute;left:0;top:0}
.prose a{color:var(--brand);font-weight:600;border-bottom:1px solid rgba(255,106,26,.35)}
.crumbs{font-size:14px;color:var(--ink-soft);padding-top:6px}
.crumbs a{color:var(--brand)}
.crumbs a:hover{text-decoration:underline}

/* FAQ */
.faq{margin-top:36px;max-width:820px}
details{border:1px solid var(--line);border-radius:12px;margin-bottom:12px;background:#fff;box-shadow:var(--shadow-sm)}
summary{list-style:none;cursor:pointer;padding:20px 22px;display:flex;justify-content:space-between;gap:18px;align-items:center;font-family:'Poppins';font-weight:600;font-size:17px}
summary::-webkit-details-marker{display:none}
summary .pm{color:var(--brand);font-size:24px;font-weight:400;transition:transform .2s;flex:none}
details[open] summary .pm{transform:rotate(45deg)}
details .ans{padding:0 22px 22px;color:var(--ink-soft)}

/* CTA */
.cta{background:var(--bg-navy);color:#fff;text-align:center}
.cta h2{color:#fff;font-size:clamp(28px,4.5vw,44px);font-weight:800;max-width:20ch;margin:0 auto}
.cta p{color:#c4d0db;font-size:19px;max-width:52ch;margin:18px auto 30px}
.cta .row{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;align-items:center}
.cta a.tel{font-family:'Poppins';font-weight:700;color:#fff;font-size:20px}
.cta a.tel:hover{color:var(--brand)}

/* LEAD FORM (Formspree) */
.leadform{max-width:560px;margin:0 auto;text-align:left;display:flex;flex-direction:column;gap:14px}
.leadform .lf-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.leadform input,.leadform textarea{width:100%;padding:14px 16px;border-radius:10px;border:1px solid transparent;background:#fff;color:var(--ink);font-family:'Inter',sans-serif;font-size:16px}
.leadform input::placeholder,.leadform textarea::placeholder{color:#8597a8}
.leadform input:focus,.leadform textarea:focus{outline:none;box-shadow:0 0 0 3px rgba(255,106,26,.45)}
.leadform button{width:100%;justify-content:center;margin-top:4px}
.leadform .lf-note{color:#c4d0db;font-size:14px;text-align:center;margin-top:2px}
.lf-success{background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.22);color:#fff;padding:24px;border-radius:12px;text-align:center;font-size:17px;max-width:560px;margin:0 auto}
@media(max-width:520px){.leadform .lf-row{grid-template-columns:1fr}}

/* FOOTER */
footer.site{background:#0a1623;color:#9fb0c0;padding:56px 0 30px}
.foot-top{display:flex;justify-content:space-between;flex-wrap:wrap;gap:36px;padding-bottom:34px;border-bottom:1px solid rgba(255,255,255,.08)}
.foot-top .logo{color:#fff}
.foot-blurb{max-width:32ch;margin-top:14px;font-size:15px}
.foot-cols{display:flex;gap:54px;flex-wrap:wrap}
.foot-cols h4{color:#fff;font-size:15px;margin-bottom:14px}
.foot-cols a{display:block;color:#9fb0c0;font-size:14.5px;margin-bottom:10px}
.foot-cols a:hover{color:var(--brand)}
.foot-bot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;margin-top:26px;font-size:13.5px;color:#7f90a0}

/* reveal */
.reveal{opacity:0;transform:translateY(18px);animation:rise .7s cubic-bezier(.2,.7,.2,1) forwards}
@keyframes rise{to{opacity:1;transform:none}}
.d1{animation-delay:.04s}.d2{animation-delay:.14s}.d3{animation-delay:.24s}
@media (prefers-reduced-motion:reduce){.reveal{animation:none;opacity:1;transform:none}}
::selection{background:var(--brand);color:#fff}
@media(max-width:620px){section{padding:60px 0}.hero{padding:48px 0 44px}}