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Plain English, no jargonPrivacy and cookie policy
We keep this simple. We collect what we need to reply to your enquiry, and we use one set of cookies to see how the site is doing. No ads, nothing sold on.
Who we are
Keystone builds websites and does local SEO for UK tradespeople. If you have any question about your information or this policy, email us at aaronmkeen@gmail.com and we'll sort it.
What we collect, and why
When you fill in the contact form
If you ask for a free mockup or get in touch, we collect the details you type in: your name, trade, town or area, phone number, email, and your current website if you have one. We use these for one thing only: to reply to you, build your mockup, and talk through what you need. We do not sell them or pass them to anyone for marketing.
Those enquiries are stored securely in Google Firebase (Firestore), which we use to run the site. We keep them only as long as we need to deal with your enquiry and our records, then remove them.
When you browse the site
If you accept cookies, we use Google Analytics to see how many people visit, which pages they read, and how they found us. This is reported to us as grouped numbers, not as individual people, and it helps us make the site better. If you reject cookies, none of this runs and we simply do not get that data.
The cookies we use
We do not use any advertising or tracking-for-ads cookies. Here is the full list:
| What | Purpose | Needs consent? |
|---|---|---|
| Your cookie choice | Remembers whether you accepted or rejected, so we don't ask every time. Stored on your own device. | No (strictly necessary) |
| Google Analytics (_ga and similar) | Counts visits and shows how the site is used, as grouped figures. | Yes, only set if you accept |
You can change your mind any time using the Cookie settings link at the bottom of any page. Reject is always one click, the same as accept.
Fonts
The site uses Google Fonts to load its typefaces. This does not set any cookies, though Google may receive your IP address as part of serving the font, the same as any file loaded from the web.
Your rights
Under UK data protection law you can ask us to show you what information we hold about you, correct it, or delete it. Just email aaronmkeen@gmail.com and we'll handle it. If you are ever unhappy with how we have dealt with your data, you can contact the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to this policy
If we change what we collect or the cookies we use, we'll update this page and the date at the top. If we ever add anything that needs your consent, we'll ask first.